---
title: "Cross-border e-commerce providers in Europe: full-service or point solutions?"
description: Which types of provider are there for cross-border shipping in Europe? Shipping software, carriers, full-service and fulfilment compared.
image: https://mag.exporto.de/hubfs/shutterstock_689930140.jpg
---

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###### [Author Katharina Knoop](https://mag.exporto.de/en/author/katharina-knoop)

- ###### 31 min read

- ###### Oct 7, 2026,

# Cross-border e-commerce providers in Europe: full-service or point solutions?

## Shipping software, carriers, fulfillment, or full-service: This comparison shows which cross-border processes the various models cover and which solution is best suited for each shipping structure.

![](https://mag.exporto.de/hs-fs/hubfs/shutterstock_689930140.jpg?height=420&name=shutterstock_689930140.jpg)

Welche Anforderungen müssen deutsche Online-Händler aktuell beachten, wenn sie ihre Produkte nach Großbritannien versenden? In diesem Blogartikel erläutern wir die relevanten Richtlinien für Handelsunternehmen und zeigen auf, warum sich der Cross-Border E-Commerce nach UK lohnt.

Retailers looking to set up their cross-border shipping from scratch or optimise existing processes will come across providers who cover very different services under similar labels. Shipping software, international carriers, full-service providers and fulfilment service providers each solve different parts of the process chain.

What matters is therefore not only what a provider calls itself, but which processes are actually part of the solution and which remain with the retailer or with additional service providers.

This article outlines the four basic models, compares them along the cross-border process chain and shows which differences retailers should consider when choosing a provider.

A full-service provider for cross-border e-commerce is a service provider that manages core processes such as shipping, customs and taxes, local delivery, tracking, returns and claims handling through a shared integration and process logic. exporto belongs to the category of full-service or end-to-end providers and combines technology with operational cross-border processes for European target markets.

 

## What does cross-border shipping in Europe involve?

Cross-border shipping involves far more than transporting a parcel across a national border. Depending on the target market, it includes data transfer, product classification, customs and taxes, transport, local delivery, returns, tracking and claims handling. Only the interaction of these steps forms the complete cross-border process.

### 1. Data transfer from shop, ERP or WMS

The shipping process begins with product, order and shipping data. This data is transferred from the shop, ERP or WMS system to the systems and service providers involved.

For international shipments, additional product and customs data is required, particularly for non-EU markets. A consistent data structure therefore forms the basis for downstream processes such as customs declarations, shipping labels, tracking and returns.

### 2. Product classification and tariff codes

Goods that cross customs borders must be classified correctly. The basis for this is the internationally used Harmonised System. In the EU, this is specified further through the Combined Nomenclature and TARIC, among others.

The classification of goods can affect duty rates, import restrictions, licences and other requirements. Correct tariff classification is therefore a central part of customs clearance.

### 3. Customs declaration and import charges

For shipments crossing customs borders, the goods must be placed under the relevant customs procedure. The customs declaration contains the necessary information on the shipment and the goods.

For German e-commerce businesses, this applies, for example, to shipments to Switzerland, the United Kingdom or Norway. Which charges arise and how they are handled depends on factors including the target market, the value of the goods, the product type and the chosen import model.

### 4. VAT handling

Alongside customs, retailers need to take the VAT requirements of each market into account.

Within the EU, certain cross-border B2C sales can be reported via the One Stop Shop. Retailers register in one EU member state and can declare the VAT for these sales in other member states centrally.

Separate systems apply to non-EU countries. The United Kingdom, for example, has specific VAT rules for goods sold from abroad: when selling directly to consumers, retailers must calculate and account for VAT themselves on consignments worth up to £135 and must register in the UK to do so. Norway has introduced its own procedure, VOEC, for certain B2C shipments. Switzerland in turn has its own requirements for import VAT and distance selling: if a retailer generates at least CHF 100,000 in turnover per year from small consignments, it becomes liable for VAT in Switzerland. Small consignments are shipments on which the tax amount is CHF 5 or less. Foreign retailers then need a tax representative with a place of residence or business in Switzerland.

When choosing a service provider, one distinction is important: import charges are levied as part of customs clearance. Separate from this are the retailer's own tax obligations, namely registration, fiscal representation and ongoing filings in the target market. Not every provider covers both levels.

### 5. Transport to the target market

The goods then need to be transported from the retailer's existing warehouse to the target market.

Depending on the model, this transport is handled, for example, by an international carrier or by a cross-border network that brings shipments into the target market and hands them over to a local last-mile carrier there.

### 6. Delivery via local last-mile carriers

The cross-border process does not end when the parcel arrives in the destination country. For the customer experience, what matters is how the parcel reaches the recipient on the last mile.

Carrier preferences, parcel shops, pick-up stations and other delivery options differ between European markets. Retailers therefore need to decide not only how to reach a market in principle, but also which carriers and delivery options they want to offer their customers there.

France shows how different local habits can be. According to the Geopost E-Shopper Barometer 2025, 72% of online shoppers there prefer home delivery, while 57% use Points Relais. For retailers, the question is therefore not only whether a carrier reaches a market. What also matters is whether its network can offer the delivery options that are relevant there.

### 7. Returns acceptance and consolidation

Returns also need to be organised internationally. This includes registering the return, local drop-off options, receiving and recording the goods and consolidated transport back to the chosen warehouse.

Local returns structures allow customers to handle returns in their own market through familiar processes, even though the original order was shipped from a warehouse abroad.

We explain this in more detail in our article on \[international returns in e-commerce\].

### 8. Tracking and claims handling

Tracking data is generated along different sections of the supply chain. For retailers, it is therefore relevant whether they can consolidate status information across markets and carriers in one place.

The moment of handover is particularly relevant. If a shipment is handed over to another carrier in the destination country, the status information is often held in two different systems. Depending on the setup, the data is only partly visible in the original carrier's system after the handover. For customer service, this means that status has to be checked in several places when queries or delivery problems arise.

On top of this comes claims handling for lost or damaged shipments. Depending on the setup, the retailer handles these processes with each carrier individually or a provider consolidates them.

The handover has an effect here too. If a shipment was already with the delivery partner in the destination country when a problem occurred, the carrier originally commissioned may not be able to investigate the case itself.

## Which providers help online retailers with cross-border e-commerce in Europe?

Four basic models can be distinguished for cross-border shipping: shipping software and multi-carrier platforms, international carriers, full-service or end-to-end providers and fulfilment solutions. They differ mainly in which parts of the process chain they cover and who connects the individual steps into one overall process.

### Shipping software and multi-carrier platforms

Shipping software bundles carrier integrations and technical shipping functions. These include label creation, shipping rules, carrier selection and tracking.

The transport itself is handled by the connected carriers. The tracking data also comes from them: shipping software can bundle status information, but can only display it as completely as the carriers involved provide it.

The focus is therefore on the technical management of shipping. Depending on the platform, additional functions for customs or returns may be available.

However, operational tasks such as tax registration, fiscal representation, customs clearance or the physical processing of returns in the target market are not automatically part of a software model. The retailer then organises these tasks itself, for example through a tax adviser, a fiscal representative or a customs broker.

### International carriers and integrators

International carriers transport shipments across several countries and, depending on their network, also offer services such as customs clearance or handover to local delivery partners.

This model is often the obvious choice for retailers, because they already have a carrier contract for domestic shipping and the same provider also serves international routes.

The key question, however, is which adjacent cross-border processes are also included. For shipments to non-EU countries, international carriers often handle customs clearance and collect the import charges in the process. The retailer's tax obligations in the target market are separate from this, however.

Tax requirements, fiscal representation, cross-market returns or the central management of several carriers and target markets are not automatically part of a standard carrier contract.

It is also worth taking a close look at the target market in terms of customer experience. An international carrier may be able to reach a market in principle. What matters, though, is whether the delivery and return options offered meet customer expectations there.

Markets such as France in particular show how relevant local delivery habits are. Simply checking whether a carrier delivers to a country therefore falls short. For the shopping experience, it is equally relevant which delivery options end customers can actually use. If the carrier hands a shipment over to a delivery partner in the destination country, this also affects tracking: status information may then be spread across the systems of both companies.

### Full-service and end-to-end providers

A full-service provider connects several cross-border process steps through a shared setup. These can include technical integration, customs and tax processes, transport, local last-mile carriers, tracking, returns and claims handling.

Full-service does not mean that a provider delivers every parcel itself on the last mile. A full-service provider such as exporto handles logistics, customs and tax processes as well as claims handling, tracking and returns processing in the target markets in-house. exporto also takes care of transport to the target market and hands shipments over there to established local last-mile carriers with whom it has fixed partner contracts.

This allows retailers to offer their customers the carriers and delivery options they know and expect in their own market. At the same time, transport, tracking, delivery and returns can be integrated into one continuous process, while retailers manage everything centrally via exporto.

### Fulfilment and local warehouse structure

In a fulfilment model, goods are stored in an additional warehouse in or close to the target market. The fulfilment service provider typically handles storage, picking and shipping there.

This results in additional requirements. The goods first have to be brought into the warehouse in the target market as restocking. If this warehouse is located in a non-EU country such as Switzerland or the United Kingdom, a separate import with customs clearance is required.

There are also tax obligations. Anyone who moves goods into a warehouse in another EU member state generally has to register for VAT there, from the first transfer and regardless of turnover. The One Stop Shop does not cover this situation. In the United Kingdom, foreign retailers have to register as soon as the goods are already in the country at the time of sale, regardless of their value.

The model therefore differs from cross-border shipping from the existing warehouse.

With a full-service cross-border solution such as exporto, stock generally remains in the retailer's existing warehouse. Alternatively, a fulfilment partner can be integrated. exporto works with fulfilment partners for this purpose, who are usually based in Germany. Orders are shipped from there to the connected European markets. As the goods are not stored in the target market, the additional obligations of a warehouse in the target market do not arise.

Fulfilment and full-service cross-border shipping therefore solve different tasks: one distributes stock across additional warehouse locations in or close to the target market, the other organises international shipping from the central warehouse structure.

## Is an all-in-one tool the same as a full-service solution?

Not necessarily. An all-in-one tool primarily bundles various software functions and carrier integrations. A full-service solution additionally connects operational cross-border processes such as customs, taxes, transport, local delivery, returns and claims handling.

The term "all-in-one" therefore initially says little about who actually carries out a process.

Software can, for example, bring several carriers, labels and tracking data together in one user interface. Customs declarations, tax processes or returns processing may nevertheless remain with the retailer or other service providers.

A full-service solution, by contrast, combines technology and operational process steps in one shared setup.

exporto is therefore not pure shipping software, but an end-to-end solution that combines technology and operational cross-border processes. Logistics, local last-mile carriers, customs and taxes, tracking, returns and claims handling, among others, are brought together through one central integration.

You can see how these processes work together in practice on our page about the end-to-end solution for cross-border e-commerce.

## How can you recognise a full-service provider for international shipping in Europe?

A full-service provider should not just offer individual services, but bring several cross-border process steps together in one shared setup and take central responsibility for them towards the retailer. What matters is therefore not only whether customs, taxes, returns or claims handling are part of the offer, but also who actually provides these services.

Four questions help with the assessment.

### 1. Who prepares the customs declaration?

In a comprehensive full-service model, customs clearance is integrated into the provider's own process structure. The provider handles the preparation or operational processing of the customs declaration and processes the necessary shipping and product data within the shared setup.

If a separate customs service provider is used for clearance, it should be clarified who can actually check and correct an incorrect or incomplete declaration and through which interfaces the necessary information is exchanged.

### 2. Who handles the tax processes?

Tax processes can also be organised in different ways. In a full-service model, registration, fiscal representation, filings and the processing of relevant tax data can be integrated directly into the cross-border setup.

If the provider relies on an external tax or fiscal partner for this, it may remain the central point of contact for the retailer, but the operational service is provided by another company. For retailers, it is therefore relevant who actually takes on tax registration or fiscal representation and who communicates with the relevant authorities when questions arise.

### 3. Who operates the returns structure in the target market?

A full-service approach can also include local returns processing. This covers receiving returns in the target market, recording and consolidating them and transporting them back to the chosen warehouse.

The decisive point is whether the provider merely supplies a returns label or also operates the returns structure in the target market. If an additional returns service provider is used, it should be clarified where status information is consolidated and who is responsible for returns that cannot be assigned, are delayed or are damaged, for example.

### 4. Who is responsible when an issue needs to be resolved?

One contractual partner does not automatically mean that only one company is involved in providing the service. What matters is who takes charge of a case across the various process steps if, for example, customs data is missing, a shipment is not delivered or a return cannot be assigned correctly.

In a full-service model, responsibility towards the retailer should be centralised. If key processes are also handled in-house, there are fewer handovers between different companies and direct access to the relevant cases. This can reduce coordination effort, particularly for queries, corrections or issue resolution.

Partner networks are not inherently worse than in-house structures. What matters is how they are integrated, how data is exchanged and who is accountable to the retailer.

In exporto's end-to-end solution, logistics, customs, taxes, tracking, returns and claims handling are handled in-house. exporto also takes care of transport to the target market. There, shipments are handed over to firmly integrated local last-mile carriers. In this way, exporto combines its own operational processes with the delivery structures customers are familiar with in each market and centralises management through one integration.

## Which provider handles shipping, customs, returns and tracking from a single source?

Full-service or end-to-end providers are designed to connect these cross-border processes through one shared setup. Shipping software and international carriers can also cover several areas, but do not automatically take on the entire operational process chain.

The following table summarises which process steps are typically included in the four models and where retailers need to plan for additional service providers or their own resources. It reflects the differences described in the previous sections, such as the distinction between import charges and tax obligations or the handover of tracking data to delivery partners.

| Process step | Shipping software / multi-carrier provider | International carrier | Full-service / end-to-end | Fulfilment in the target market |
| --- | --- | --- | --- | --- |
| **Customs processes** | Customs documents depending on provider, declaration via carrier or customs broker | Customs clearance often included, tariff classification usually with the retailer | Included | For non-EU countries, import of stock via retailer or freight forwarder |
| **Tax processes** | Not included, via tax adviser or fiscal representative | Import charges during customs clearance, registration and fiscal representation not included | Included | Not included, additional registration in the warehouse country required |
| **Transport to the target market** | Via connected carriers | Included | Included | Not needed per order, restocking via freight forwarder |
| **Last mile** | Via connected carriers | Own network or partners | Via local carriers | Via local carriers |
| **Returns** | Via third-party providers | Partly | Included | Partly |
| **Tracking** | Bundles carrier tracking, dependent on their data | Own tracking, after handover to partners partly in two systems | Included, across all stages | Tracking of local delivery |
| **Claims handling** | Partly | With the carrier, under its liability terms | Included | Partly |
| **Storage / picking** | Retailer's warehouse or a fulfilment provider's | Retailer's warehouse or a fulfilment provider's | Retailer's existing warehouse or fulfilment partner | Included, in the target market |

This is a simplified overview. The actual scope of services varies depending on the provider, product and contract. In a full-service model, central responsibility lies with the provider. With exporto, this also includes transport to the target market. Only for the last mile are shipments handed over to firmly integrated local carriers.

## What are the advantages of a full-service provider over several point solutions?

A full-service model connects several cross-border processes through one central technical and operational structure. This means retailers do not have to bring the individual components together themselves across different service providers and systems.

### One central integration

Anyone who purchases shipping, customs, tracking, returns and other processes separately has to connect the systems involved with each other.

With an integrated solution, several of these process steps are managed through the same integration.

### A shared data basis

Product data, for example, is required for both shipping and customs. Tracking and returns data in turn is relevant for customer service, analysis and operational management.

If this data is processed within the same process logic, it does not have to be provided separately to each service provider involved and then consolidated again.

### Central responsibility

An international shipment passes through several steps. When a problem occurs, it does not always affect just one individual process.

A full-service model gives the retailer one central point of contact who brings the steps involved together and coordinates the resolution.

### Fewer system handovers

If customs, shipping, tracking and returns data is processed in one shared structure, the number of handovers between separate systems is reduced.

This is primarily a structural advantage. Whether individual processes become faster or cheaper as a result depends on the specific setup.

At exporto, logistics, customs and taxes, local delivery, tracking, returns and claims handling are brought together through one central integration. More than 4.5 million parcels per year are processed through exporto's setup. More than 200 internationally successful customers use the solution. (As of September 2026.)

## When can a point solution be enough for international shipping?

The decisive economic factor is above all the shipping volume.

Below a certain number of shipments, a direct contract with a carrier is usually the more economical choice. The effort for technical integration and process setup is then spread across too few shipments to make the most of the advantages of a central structure. Retailers with only a few international orders per month are therefore often better served by a simpler shipping solution.

The number of target markets is not an exclusion criterion. Retailers who initially serve only one market abroad can also use a full-service model.

As a guideline for working with exporto, a shipping volume of around 3,000 shipments per year in the first connected market applies. Further markets can then be added via the same setup, even with lower volumes.

## Which provider is suitable for growth in cross-border e-commerce in Europe?

For growth in cross-border e-commerce, it is not only the number of countries a provider can technically reach that matters. What is also relevant is whether the existing shipping structure can continue to be used as volume grows and additional markets are added and whether customers in each target market receive a suitable delivery experience.

### One market can be the starting point

A retailer does not need to connect several markets at the same time for a full-service model to be suitable.

Entry can take place via a single market. If shipping volume there increases or additional countries are to be added, further target markets can be added via the existing technical and operational structure.

The retailer therefore does not have to rebuild the entire shipping architecture for each additional market.

### More volume creates synergies

As shipping volume grows, a central cross-border structure can be used more extensively. When further markets are added, existing data integrations, processes and central functions can be reused.

This creates synergies across several markets. An additional target market does not start from zero again, but builds on an existing technical and operational foundation.

### Customer experience is part of growth

When evaluating a shipping solution, the question should not only be whether a parcel technically arrives in the target market.

For customers, carriers, delivery options, tracking and returns are part of the shopping experience. The DHL eCommerce Trends Report 2026 is based on a survey of 29,000 online shoppers in 29 markets. 67% of respondents said they had already abandoned a shopping basket because of the delivery options offered. The survey was conducted between December 2025 and February 2026.

Market-specific data also shows why a local perspective is important. According to the Geopost E-Shopper Barometer 2025, 72% of online shoppers in France prefer home delivery, while 57% use Points Relais.

For cross-border retailers, this means that familiar last-mile carriers, suitable delivery options, transparent tracking and easy returns are not details at the end of the purchasing process. They can influence whether international visitors actually place an order and whether they buy again.

A full-service provider such as exporto therefore combines central cross-border management with local carrier structures. Retailers continue to ship from their existing warehouse. exporto takes care of transport to the target market and hands shipments over there to established local last-mile carriers.

If shipping volume increases and another market is added, it can be integrated via the same central structure. In this way, a single initial target market can gradually develop into a multi-market setup.

## Frequently asked questions about cross-border e-commerce providers

### **Which full-service providers are there for international shipping in Europe?**

In European cross-border shipping, there are full-service providers with different operating models. The label matters less than the actual scope of services. Check whether shipping, customs, tax processes, local delivery, returns, tracking and claims handling are covered through one central integration and who is actually responsible for these processes. exporto belongs to this category and combines these services in an end-to-end solution for European target markets.

### **What are the advantages of a full-service provider over several point solutions?**

A full-service provider connects several cross-border processes through a shared technical and operational structure. Retailers therefore have to bring together fewer separate systems and service providers themselves. Product, customs, shipping, tracking and returns data can be processed within the same process logic, while there is central responsibility for resolving issues. This model becomes economically relevant particularly with sufficient international shipping volume.

### **Which provider handles shipping, customs, returns and tracking from a single source?**

Full-service or end-to-end providers are designed to connect shipping and adjacent cross-border processes centrally. exporto handles logistics, customs and taxes, tracking, returns and claims handling in-house via a single integration. exporto takes care of transport to the target market and hands shipments over there to firmly integrated local last-mile carriers. Retailers continue to ship from their existing warehouse.

### **Which providers help online retailers with cross-border e-commerce in Europe?**

There are basically four models for cross-border shipping. Shipping software bundles carriers and shipping functions technically. International carriers primarily handle transport and, depending on the offer, other services. Full-service providers connect several operational and technical cross-border processes in one setup. Fulfilment service providers, by contrast, additionally store goods in or close to the target market and handle storage and picking there.

### **Is there an all-in-one tool for cross-border e-commerce?**

There are software platforms that bundle several carriers and shipping functions in one tool. However, an all-in-one tool is not automatically a full-service solution. If you want to manage customs, tax, returns and claims handling processes centrally in addition to carrier integration and tracking, you need a solution that combines technology and operational cross-border processes. exporto is therefore not pure shipping software, but an end-to-end solution for cross-border shipping to European target markets.

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### About the Author

![Image of Katharina Knoop](https://mag.exporto.de/hs-fs/hubfs/Author-Katharina-Knoop-002-exporto.png?height=80&name=Author-Katharina-Knoop-002-exporto.png)

#### Katharina Knoop

As Senior Marketing Manager for exporto GmbH, Katharina Knoop is coordinating the planning, production and publication of content relating to all aspects of cross-border e-commerce for over 4 years.

### Cross-border Insights direkt in Ihr Postfach

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- Accessibility

---

© 2025 exporto GmbH. All rights reserved.

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