---
title: "DDP shipping to the UK and Switzerland: how to make sure your customers pay nothing on delivery"
description: When do customers face charges on delivery and how does DDP prevent them? What to consider when shipping to the UK and Switzerland.
image: https://mag.exporto.de/hubfs/shutterstock_689930140.jpg
---

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###### [Author Katharina Knoop](https://mag.exporto.de/en/author/katharina-knoop)

- ###### 22 min read

- ###### Oct 13, 2026,

# DDP shipping to the UK and Switzerland: how to make sure your customers pay nothing on delivery

## What import costs can customers face, and how can additional charges on delivery be avoided for shipments to the UK and Switzerland?

![](https://mag.exporto.de/hs-fs/hubfs/shutterstock_689930140.jpg?height=420&name=shutterstock_689930140.jpg)

Welche Anforderungen müssen deutsche Online-Händler aktuell beachten, wenn sie ihre Produkte nach Großbritannien versenden? In diesem Blogartikel erläutern wir die relevanten Richtlinien für Handelsunternehmen und zeigen auf, warum sich der Cross-Border E-Commerce nach UK lohnt.

The order has been paid for, the delivery time is right and the parcel reaches the customer as planned. Yet before handing it over, the delivery company asks for money for import charges or customs handling. For customers, this additional payment comes as a surprise and an otherwise successful order turns into a negative delivery experience.

Whether such charges arise does not depend solely on whether a shipment has to be cleared through customs. What also matters is who covers import charges and import costs and at what point they are settled.

**DDP stands for Delivered Duty Paid. Under this delivery term, the seller takes care of import clearance and any import charges, so the recipient generally receives the goods without any additional import payment on delivery.**

For cross-border retailers, this decision is particularly relevant for non-EU countries such as the United Kingdom and Switzerland.

## **Why do customers sometimes have to pay on delivery?**

**Charges on delivery arise when import charges or import handling costs have not already been covered by the retailer. Depending on the target market, the type of goods and their value, customs duty, import VAT and additional fees from the delivery company may apply.**

It is worth distinguishing between three types of cost.

### **1. Customs duty**

Whether customs duty applies and how high it is depends on factors including the type of goods, their value and their origin.

For the United Kingdom, for example, goods with preferential EU origin can be imported at a duty rate of 0% if they meet the requirements of the trade agreement between the EU and the UK. HMRC explains these requirements in **“Rules of origin for goods moving between the UK and EU”**.

### **2. Import VAT**

On import, the destination country’s VAT may also apply. When it is charged and who owes it differs between the United Kingdom and Switzerland.

### **3. Customs handling fees**

Carriers and express service providers may charge additional fees for handling the import. These costs are not the same as customs duty or import VAT.

The UK government also points out in **“Tax and customs for goods sent from abroad”** that delivery companies may charge handling fees on top of the actual import charges.

Depending on the shipping model, customers may be asked to pay before delivery, when the parcel is handed over or before collection. This creates an additional hurdle between placing an order and receiving the goods.

## **What is the difference between DDP and DAP?**

**Under DDP, the seller takes care of import clearance and the associated import charges. Under DAP, import clearance as well as import duties and taxes generally lie with the buyer or recipient.**

DDP and DAP are part of the Incoterms® 2020 published by the International Chamber of Commerce. In its **Incoterms® 2020 Guidance**, the ICC explains that DDP is the delivery term with the most extensive import responsibility for the seller. Under DAP, by contrast, the buyer handles the import formalities and the corresponding charges.

**DDP and DAP are contractual delivery terms, not customs procedures. They define the responsibilities of seller and buyer but do not replace the applicable customs and tax obligations.**

|  | **DDP (Delivered Duty Paid)** | **DAP (Delivered at Place)** |
| --- | --- | --- |
| Import clearance | Seller | Buyer |
| Customs duty and import taxes | Seller | Buyer |
| Additional payment by the recipient | generally no | possible depending on the shipment |
| Advantage | predictable customer experience | less import responsibility for the seller |
| Operational consequence | greater organisational effort for the seller | additional costs or delays for the recipient |

 

DDP is therefore not automatically the right choice for every shipment. In B2B business in particular, DAP can make sense if the recipient deliberately wants to act as importer and handle the import process.

Similarly, DDP does not necessarily add value for shipments where the applicable tax or customs rules mean the recipient would not face import charges anyway.

In typical B2C e-commerce, however, the customer experience is what matters most: customers see a final price at checkout and often expect it to actually be the final price of their order.

## **What consequences can charges on delivery have for retailers?**

**A charge on delivery does not only affect the recipient. It can cause additional operational costs and friction throughout the entire order process, even if shipping and customs clearance work correctly from a technical point of view.**

### **Refused deliveries**

If a customer does not want to pay the unexpected import costs, they can refuse to accept the parcel. For the retailer, this can mean additional effort for return transport and reprocessing the goods.

### **Additional customer service**

Customers often do not understand why they receive a further bill after they have already paid at checkout. Questions about customs duty, tax or carrier fees therefore quickly end up with the retailer.

### **Complaints and negative reviews**

From the customer’s perspective, delivery is part of shopping online. Additional costs can therefore become associated with the retailer and the order, even if they only arise during import.

### **Repeat purchases**

A customer can receive an order properly and still be dissatisfied with the purchase if the actual total price only becomes clear on delivery. This can also affect their willingness to order from the same retailer again.

DDP in e-commerce is therefore not just a customs issue. The chosen delivery term also influences how transparent and local an international order feels to the customer.

## **What are the rules for DDP shipping to the United Kingdom?**

**When shipping to Great Britain, VAT treatment depends on factors including the consignment value and the sales channel. For direct B2C sales of goods that are outside the UK at the time of sale and whose total value does not exceed £135, UK VAT is generally charged at the point of sale. HMRC explains this rule in its guidance “Charging VAT on goods sold direct to customers in the UK”.**

**Note:** Great Britain refers to England, Scotland and Wales. Partly different customs and VAT rules apply to Northern Ireland under the Windsor Framework.

Sales via an online marketplace are treated differently. According to the HMRC guidance **“Charging VAT when using an online marketplace to sell goods to customers in the UK”**, the marketplace generally charges and accounts for the VAT on relevant consignments up to £135.

Special rules apply to certain goods and cases, such as excise goods.

**For the recipient, this means: for relevant B2C purchases with a consignment value of up to £135, VAT is already charged at the time of purchase and no customs duty is currently payable on non-excise goods. According to GOV.UK in “Tax and customs for goods sent from abroad”, the recipient generally does not have to pay anything to the delivery company in this case. Exceptions include excise goods and certain gift consignments.**

If the total value of a consignment exceeds £135, the regular UK import VAT and customs rules generally apply. This is where the import model becomes particularly relevant: under DAP, import VAT, customs duty where applicable and other handling costs may be charged to the recipient. Under DDP, the seller takes care of the import side.

A GB EORI number may also be required. Which EORI number is needed depends on the specific flow of goods and the role of the companies involved. The UK government explains this on the page **“Get an EORI number: Check which EORI number you need”**.

Our article **“Customs clearance Switzerland & UK: what to look for when choosing your customs partner in 2026”** explains in detail which customs processes generally need to be considered when shipping to the United Kingdom and Switzerland and what to look for when choosing a customs partner.

**Outlook:** The UK government has announced that it will abolish the current customs duty relief for low-value imports worth up to £135 and introduce new customs rules for these consignments. As things stand, the new rules are due to come into force by October 2028 at the latest. The rules described here reflect the position as of October 2026. Retailers should keep an eye on how the changes are implemented.

**(Last updated: October 2026)**

We cover the £135 rule, UK VAT, product safety, shipping and returns in more detail in our article **“Cross-border e-commerce UK 2026: everything you need to know”**. You can also find details of our shipping solution on our market page **“E-commerce in the United Kingdom”**.

## **What are the rules for DDP shipping to Switzerland?**

**Retailers shipping to Switzerland can also make sure their customers are not asked to pay import VAT or handling costs on delivery. What matters is the chosen import model and the correct tax treatment of the shipment.**

**Since 1 January 2024, Switzerland has generally not levied import duties on industrial products.** The Federal Office for Customs and Border Security (FOCBS) explains this change on its page on the abolition of industrial tariffs. The obligation to file a customs declaration, import VAT and other possible charges remain unaffected.

In Switzerland, no import VAT is charged on so-called small consignments if the calculated tax amount is CHF 5 or less. The FOCBS explains this rule on its page on mail-order and platform taxation. **If the tax amount is higher, import VAT is generally charged on import. Under DAP, it is generally borne by the recipient or importer; under DDP, the seller takes care of the import side.**

The turnover threshold is also relevant for mail-order retailers. The Swiss Federal Tax Administration (FTA) explains on its page on mail-order and platform taxation that a mail-order retailer generating at least CHF 100,000 in annual turnover from such small consignments becomes liable for VAT in Switzerland. Its deliveries are then treated as domestic supplies and it must register for Swiss VAT.

A foreign mail-order retailer needs a tax representative with a place of residence or business in Switzerland for this registration. Once the mail-order rule applies, the retailer must import the goods in its own name and charge its customers Swiss domestic VAT.

Platform taxation has also applied since **1 January 2025**. The FOCBS explains on its page on mail-order and platform taxation that electronic platforms can themselves become liable for VAT if the legal requirements are met.

Direct sales and sales via platforms must therefore also be considered separately in Switzerland.

**However, a Swiss VAT registration alone does not guarantee that the recipient will not face any additional costs. In Swiss Post’s standard process for registered foreign mail-order platforms, for example, the import VAT is invoiced to the platform. The service fee for customs clearance and any customs duties, on the other hand, are charged to the recipient. What matters, therefore, is how the entire import and customs clearance process is set up.**

(Last updated: October 2026)

We explain the tax and operational specifics in more detail in our article **“Cross-border shipping to Switzerland: how to reduce customs effort, shorten delivery times and avoid operational complexity”**. You can find details of our shipping solution on our market page **“E-commerce in Switzerland”**.

## **The United Kingdom and Switzerland compared: where do the DDP processes differ?**

**From the perspective of German retailers, both Great Britain and Switzerland lie outside the EU customs territory. However, the tax rules behind the import differ significantly, which is why a uniform shipping model alone is not enough.**

|  | **United Kingdom / Great Britain** | **Switzerland** |
| --- | --- | --- |
| Customs border with the EU | yes | yes |
| VAT specifics | VAT on relevant direct sales up to £135 generally charged at the point of sale | Mail-order rule for small consignments |
| Relevant threshold | £135 consignment value for the special VAT treatment | CHF 100,000 annual turnover from small consignments for the mail-order rule |
| Marketplace | marketplace generally responsible for VAT on relevant consignments up to £135 | Platform taxation since 1 January 2025 |
| Registration | UK VAT depending on the sales model; GB EORI depending on the import model | VAT registration once the mail-order threshold is reached; Swiss tax representative for foreign retailers |
| Charges on delivery under DDP | generally no additional import payment on delivery | generally no additional import payment on delivery |

 

(Last updated: October 2026)

For retailers serving both markets, the challenge is therefore less about booking two carriers. Customs, tax and import processes have to be handled differently for each market, while the customer experience should remain as consistent as possible.

More than **4.5 million parcels per year** are currently processed through exporto’s setup. With **exporto’s end-to-end solution**, retailers can manage several European target markets through one central technical and operational structure.

## **Conclusion: DDP creates predictable final prices for customers in the United Kingdom and Switzerland**

For e-commerce retailers, DDP is particularly relevant if customers should not bear any additional import costs on delivery of cross-border orders. The retailer takes care of import clearance and the associated charges and can therefore offer its customers a more reliable total price at checkout.

At the same time, the United Kingdom and Switzerland show why DDP cannot simply be applied as one uniform shipping process across several non-EU countries. The £135 VAT rule in Great Britain, the Swiss mail-order rule and the different registration and import obligations each have to be taken into account market by market.

Retailers serving both markets therefore benefit from a shipping structure that can handle these different customs and tax processes separately while managing them centrally. With exporto’s end-to-end solution, the processes for several European target markets can be connected through a shared technical and operational structure.

## **Frequently asked questions about DDP shipping to the United Kingdom and Switzerland**

The following questions address specific decisions that are particularly relevant for retailers shipping to both markets.

### **Which shipping solution delivers DDP to the United Kingdom so that end customers do not have to pay anything on delivery?**

**exporto offers an end-to-end solution for DDP shipping to Great Britain.** It connects transport, customs and tax processes as well as the handover to local last-mile carriers in one shared cross-border setup.

What matters is that any import costs are not charged to the recipient. As a result, UK customers **generally receive their order without any additional import payment on delivery**.

### **Which shipping solution is best for e-commerce shipping to the United Kingdom?**

The most suitable shipping solution depends on shipping volume, product range, sales channel and the chosen import model. For e-commerce retailers, it is particularly important that customs, VAT, transport, tracking, local delivery and returns work together reliably.

Retailers who do not want to coordinate these processes across several service providers can bundle them through a full-service or end-to-end solution. The solution should correctly handle both the special VAT treatment for consignments up to £135 and the regular import processes above this threshold. **exporto is such an end-to-end solution and handles shipping to Great Britain in a DDP setup.**

### **Which shipping solution handles customs clearance and import charges for Switzerland?**

**For shipping to Switzerland, exporto takes care of customs and tax processes within a DDP setup.** This allows retailers to ship their orders to Switzerland without their customers having to pay import charges on delivery.

Retailers also need to consider whether they fall under the Swiss mail-order rule, have to register for Swiss VAT and need a Swiss tax representative. A suitable cross-border solution should therefore cover not only parcel transport but also the underlying import and tax processes.

### **How do I sell to the United Kingdom as a retailer after Brexit?**

Since Brexit, goods sent from the EU to Great Britain are treated as exports and imports. Retailers therefore have to consider customs duty, the origin of the goods, UK VAT, the chosen import model and, where applicable, the required EORI numbers.

For B2C direct sales up to £135, UK VAT is generally charged at the time of sale. For consignments above this threshold, the regular import rules apply. This is where a DDP setup can prevent import charges and associated costs from being passed on to the recipient.

### **I sell to Switzerland and the United Kingdom. Which shipping solution is right for me?**

**An end-to-end solution such as exporto is suitable for retailers who want to serve the United Kingdom and Switzerland through a shared technical and operational structure.** Both markets lie outside the EU customs territory but differ significantly in their tax and import rules.

In Great Britain, the £135 VAT rule is one of the key factors, while in Switzerland the mail-order rule and the turnover threshold for small consignments are relevant. A shared integration can connect both markets, but tax and customs treatment must still be handled market by market.

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#### Katharina Knoop

As Senior Marketing Manager for exporto GmbH, Katharina Knoop is coordinating the planning, production and publication of content relating to all aspects of cross-border e-commerce for over 4 years.

### Cross-border Insights direkt in Ihr Postfach

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